OPPORTUNITY Since escaping communism 30 years ago, Romania has constantly battled a political machine fraught with corruption. One of the fraudulent methods used is to take public land and rezone it for commercial purposes to benefit accomplices. This is what happened in a neighbourhood in Bucharest, where residents woke up to find that a planned …
OPPORTUNITY To be a teenager parent is hard. If your child battles with depression is even harder. The parents that worked at the production of the film OTTO The Barbarian (film who brought to the big screens the story of an young adult who faced the death of his girlfriend leaving him depressed) decided they …
In Romania, 1 in 5 victims in the prosecutors’ files is a child. Through the #LocDeBine campaign, we managed to get the word out to those who decide and to increase the degree of awareness on this inimaginable cruel reality and the number of hearing rooms for minors. …
As the consumer’s behavior has changed during the pandemic, the main objective of the campaign is to raise awareness for the Bosch tools and increase the number of people who purchase one of the three tools. The creativity of the campaign consisted in a community lead. OPPORTUNITY In the spring of 2020, when we were …
The media campaign had the goal to raise donations in everything hospitals in Romania needed. The association succeeded to send medical equipment to almost 100 hospitals in the country. In terms of communication results, we generated 260 press materials with over 21 million opportunities to see reach in the press. …
Client: Zi de Bine Association: CAMPAIGN: SHIELD FOR HOSPITALS – ZI DE BINE ASSOCIATION Read More »
Brio® launched a freemium package of digital tests. The communication activities generated 125 media coverage materials in the press. Business publications and shows amplified the information about Brio®’s listing and after only 3 days since the listing was made, 50% of the amount had already been collected. …
The objective of the campaign is to raise awareness for the disease and increase the number of people going to the doctor when they have a problem. A self-evaluation test was designed by specialized doctors based on the symptomatology of the rheumatic diseases. More than 6000 tests were completed online. …
CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY Read More »
„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players. …
“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media. …
We wanted journalists to have an actual representation where the new location AFI Tech Park was being developed. We created a personalized wood monopoly game, with existing spots in the surrounding areas, we adapted the messages and created some original ones. We reached 50 media outlets and 100% positive feedback. …
PROJECT: AFI TECH PARK WOOD MONOPOLY – AFI EUROPE Read More »
