press blitz

CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION

ROMSLOT decided to initiate an open and transparent dialogue with the authorities and the public. There is a shortage of information on the slot machines industry and a need for educating the press representatives in order for them to better understand the industry mechanisms.                        …

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CAMPAIGN: SUPPORT YOUR HERO – INDESIT

„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players.                    …

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CAMPAIGN: A FI VECIN BUN – AFI EUROPE

“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media.      …

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EVENT: 1ST RO CENTER FOR CHILDREN WITH INCURABLE DISEASES – HOSPICE CASA SPERANTEI

The main objectives of the event were to raise awareness on the new centre destined exclusively to children suffering from incurable diseases and to celebrate together with Hospice’s benefactors the inauguration of the new facility. There was a 6.5 million estimated readership for the media coverage.                    …

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PROJECT: AFI TECH PARK WOOD MONOPOLY – AFI EUROPE

We wanted journalists to have an actual representation where the new location AFI Tech Park was being developed. We created a personalized wood monopoly game, with existing spots in the surrounding areas, we adapted the messages and created some original ones. We reached 50 media outlets and 100% positive feedback.            …

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