strategy

EVENT: #POSITIVEIMPACT – BNP PARIBAS PF

The major objective of the event is to raise awareness on the protection of the environment by reducing the carbon footprint and adopting a sustainable business model. The communication idea is represented by #RomaniaPositiveImpact which displays a different approach of a corporate event.                          …

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CAMPAIGN: #BRINGUSCLOSER – APAN ASSOCIATION

The main objective of the campaign is to create awareness about the need that all stakeholders should work together to increase the quality of life for multiple sclerosis patients. The campaign for multiple sclerosis lasted for a week and brought together physicians, patients, authorities and the general public.                …

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CAMPAIGN: DON’T TURN YOUR BACK – ROMANIAN LEAGUE OF RHEUMATOLOGY

The objective of the campaign is to raise awareness for the disease and increase the number of people going to the doctor when they have a problem. A self-evaluation test was designed by specialized doctors based on the symptomatology of the rheumatic diseases. More than 6000 tests were completed online.            …

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CAMPAIGN: SLOT MACHINES, HOW IT’S MADE? – ROMSLOT ASSOCIATION

ROMSLOT decided to initiate an open and transparent dialogue with the authorities and the public. There is a shortage of information on the slot machines industry and a need for educating the press representatives in order for them to better understand the industry mechanisms.                        …

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CAMPAIGN: SUPPORT YOUR HERO – INDESIT

„Support you hero” is a campaign developed exclusively online and the audience of the campaign is represented by women. The competition focused on male football fans, but women were really the protagonists, as the main supporters of the partners who dream of becoming famous football players.                    …

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CAMPAIGN: A FI VECIN BUN – AFI EUROPE

“A FI vecin bun” program was created as a community fund for initiatives that can lead to the development of the community spirit, addressed to NGOs and initiative groups. Five projects out of 9 were selected for the final phase. The communication efforts reached 1.5 million people and 100 articles in the media.      …

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CAMPAIGN: AGERPRESS – ACTUALIZEAZA LUMEA – AGENTIA NATIOALA DE PRESA A ROMANIEI

The main objective of the campaign was the idea of reinventation or rebranding of AGERPRESS and the event that sustained this cause was a reveal of the new identity of the brand. There were 150 interviews and articles in the press and 10% more of the presence of people at the event as it was …

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